Marketing is key for real estate agents.
Your clients’ properties are your marketing. Your community is being promoted to potential buyers. Your services and yourself are constantly being promoted. Are you new to the industry? Continue reading to learn some tips and tricks that will help you get started with your real estate marketing.
Real estate website best practices
A realty website can be a great way to build your contacts and attract new leads. The National Association of REALTORS found 82% of agents who earned more than $150,000 last fiscal year had their own website. This was in addition to the profile pages that were supported by their brokerage websites.
These best practices will help you transform your website into a powerful lead generator and branding tool. These are the components of a successful real estate website.
- Search Engine Optimization Strategies that are frequently updated
- Unique and interesting descriptions of property
- Comprehensive neighborhood information
- Navigation that is mobile-friendly and simple to use
- IDX-optimized Search Bar on-Site
- Useful call-to-action buttons
- Design and layout that is eye-catching
- Free real estate resources
- Newsletter subscription signup
- Videos and photos professionally taken
These websites are used by top-producing agents to draw visitors to their sites and keep them there for a while. They make it easy for people to reach them by strategically placing contact information and signup boxes for the newsletter, as well as links to social media sites.
Social media strategies for real estate marketing
Another important aspect of online real estate marketing is social media. Your goal when creating a social network strategy is to get people to visit your website. To spark interest, you can use your social media presence. Encourage your friends and followers to click on images or links that take them to your website.
Agents sometimes overlook this and instead use Facebook to bombard their followers with property listings. Your website is where you should post your listings. Although social media can be helpful in getting people to your site, you must not constantly pitch your services.
Make it easy for visitors to share your listings via social media. Include buttons for Instagram, Facebook, Twitter and Facebook.
Print strategies for real estate marketing
Your online real estate marketing strategy is important, but don’t forget to include traditional print marketing. Get your real estate license and get your business cards printed. You can carry them with you wherever you go and give them out when the opportunity presents itself. You’ll need to invest in business cards and marketing collateral pieces, such as buyer and seller guides, yard signs, and any other content that you can share with clients.
Send updates on upcoming open house dates to your contacts using high-quality postcards. Make sure you have flyers and brochures of high quality at all open houses.
It’s a great way for agents to meet other professionals by joining professional real estate associations. Although real estate is highly competitive, agents can benefit from each other’s networking. It’s likely that you will become a member of your local governing body and the National Association of REALTORS. Consider other organizations such as the Rotary Club, Young Professionals Association and others that support service and professional growth.
Participation by the community
Localizing it is the key to any real estate marketing strategy. Your area is full of real estate agents. You want to be different from all the rest. Participating in local charities, events and causes is one way to stand out from the rest. You’ll not only do your part for the community but also get to meet other like-minded people. You will hopefully be the first person they think of when they need advice or help with real estate.
Real estate marketing is an essential part of your job. You can be successful in real estate by implementing both an online and print marketing strategy. You have many options to help you launch a successful real estate marketing campaign.